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Title: The Benefits Of Having A Business Web Site
Author:
Graham McLusky
Article:
Yes, its true... This
person is an unbelievable sales representative… and is available to go to
work for you right now!
Let me tell you about this amazing person.
He / She works around the clock... 24 hours a day, 7 days a week. Never
takes a lunch hour or a fifteen-minute break to grab a snack. A real pro
and doesn't charge like a pro. In fact, works almost for free. This person
is tireless, working to grab new business day after day after day.
Whatever I ask , it is done without question or comment. - Wouldn't you
like to have a sales rep like this one, to promote your business?… You
would?….
After all, he's really a web
site!
Millions of people all around the world have
pretty much unlimited and unrestricted access to the Internet nowadays.
With the internet being a relatively new medium and an incredibly
effective way of providing powerful sales opportunities for your business,
this is a very good case for having a web site built for your business!
Internet users, in a lot of cases, are an erudite and prosperous group
of people. They are quite willing to spend money with you… if you can
state your case properly. Most of this group are actually looking for your
product with a view to buying
anyway!
Alternatives
To appreciate the payback
that a web site will bring you, one should evaluate a few alternative
methods. If you desire to promote your company, you are quite likely to
require promotional material and printed advertising. Professional
advertising material and advertising is by no means cheap; it has a
limited existence and costs again and again if you wish to amend
anything!
Radio advertising is effective but only lasts for the
time it plays. It can however direct people to a web site…. your web site.
This way the customer now has all the information at hand and the power
and inclination to buy. TV advertising is expensive and needs to be
professionally produced. It can cost a lot of money, sometimes quite out
of reach of the average sized business.
Immediate Client
Contact
When you have a web site, users will have direct
communication with your company. They will be able to send their enquiry
or order directly to you. Normally done with a few text boxes on an online
form and a “submit” button. The entire process is far faster and more cost
effective than filling in paper forms or calling the company... and it can
all be done 24/7 - 365. The customer can make that snap decision and
purchase straight away, rather than “cool off” over the next day and then
forget all about it.
Conversely, a web site does not have a
predetermined life-span; simple changes may be effected for a negligible
cost and are instantaneous. Some changes may even be undertaken by you…
without the need to know anything about web design! Most importantly…
potential customers discover your web site; you don't have to discover
them first.
Great opportunities
Opportunities
you thought impossible or could little afford with conventional forms of
advertising are all available to you. Publishing information and
advertising is made vastly easier and requires a fraction of the
investment that conventional publishing and advertising requires. There is
a limited amount of information you can put into a conventional advert.
Direct your potential customers to your web site and you can direct them
to all the information they need.
Now you can compete with
everyone… equally!
You can save literally hours of telephone calls
and time by putting your business information on your site. Posting
upgraded information on your site will save you money and keep your
customers informed. Instead of relying on emails and memos, employees can
visit your company Web Site for the information.
Some good
reasons…
- You can draw on a vast pool of new customers locally, nationally and
internationally
- Develop your image with an On-line Business presence. It is the most
powerful and cost-effective direct marketing and communication tool you
can have
- You can publish informative pages about your company, and your
products and services
- Company information can be kept updated and combined with Email
links and interactive feedback forms
- Your Web Site will be an ever-evolving information resource
Save a fortune!
You can save a fortune in printing
and postage costs by posting electronic versions of your material on your
web site. Web sites can be updated as often as you like. No other
advertising medium is so speedily and economically
interchangeable.
You can ask for customer feedback… instantly. This
will give you the answers while they are fresh in your customers' mind,
for virtually nothing. You can also respond to your customers when you
choose to.
Doing business 24/7
Potential
business is worldwide but your office hours are not. Your web site will
look after your customers 24 hours a day, seven days a week without adding
to your running costs. The fastest growing segment of the web is made up
of small to medium sized businesses, because placing their businesses, on
the Internet, is an incredibly effective way of gaining business. Even
without creating a complex site, your presence on the Internet is like
giving out your business card to millions of possible clients.
Some
more good reasons…
- The whole world is your market place, reaching an audience of
millions
- Information is economically and easily updated - unlike printed
brochures
- Customers may order your products directly from your web site. You
can sell just about anything online!
- Gives existing and prospective clients instant access to your
on-line brochure 24 hours a day, 365 days a year
- Company announcements, results and pricing may be published - world
wide - in an instant
- It will reduce the costs of support facilities, while improving
customer service with on-line manuals and catalogues
Massive marketplace
There is a massive high-tech
world out there, populated by millions of people on all parts of the
globe, and marketing on the Web is the easiest way to begin doing business
internationally. Your business will have the ability to reach thousands of
potential customers through this powerful media. With your Web site, you
can open up international markets as easily as with the company across the
other side of your trading estate!
The reasons to have a Web Site
should be quite obvious to you now. Today, there are thousands of
companies with Web sites. You can be sure that your competition already
has one.
Where else can you advertise your business 24/7, 365 days
a year, to millions of people… who are literally looking for your product?
Why not employ this tireless salesperson? They can make life a lot
easier for you.
About the Author:
The Hon. Graham J. McLusky is owner of
Graham McLusky Theatre & Multimedia Services. Based in Lincoln UK, he
heads a team of web & graphic designers, producing Internet Sites,
Multimedia Presentations, Powerpoint and Flash Presentations for Business.
He also offers a comprehensive copywriting service for business and
advertising http://www.graham-mclusky.co.uk
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